Aquascutum - Retail e-commerce experience


Project details:


Platform: Design UK - LavaSuite

The need:

A visually rich and beautiful e-commerce experience for this British luxury retail brand.

Understanding the brand from one of the best…

Taking our creative team through the history and heritage of the brand was Aquaculture's master tailor, who shared with us his wealth of knowledge and expertise on how each garment is cut, stitched, fitted, tailored and finished.

Our aim was to translate all of this expertise, knowledge and passion straight from the tailor's room and inject it into the individual pages of the site.

Personal highlights:

Breaking the traditional standard retail grid.

Understanding why a jacket costs £1700 (well almost)

Finally realising I can’t fit into Italian clothes!

Back to the work