I am a hands-on Creative Director, having worked across a wide range of sectors and brands over the past 14 years. My experience and skills span everything from creating global strategic brand platforms and campaigns, to delivering a wide range of digital projects, including fully integrated campaigns, mobile applications and e-Commerce transactional sites, as well as building talented and multi-disciplinary creative teams.

During my career, Iíve worked in most sectors ranging from ATL & BTL advertising agencies, pure play digital, FMCG, B2B, as well as the luxury retail sector.

In the past 4 years, I have been fortunate to work at both Positive and Hive.

At Positive, my responsibilities included building and developing a young creative team, introducing UX principles as well as new ways of generating ideas and working practices, whilst bridging the internal gap between the creative and technology teams.

I was also responsible for helping the senior members of our blue chip accounts - PwC, Aviva and Gordon Ramsay - understand the digital landscape and the possibilities it presents to their brands.

Working at board level, I was a key contributor in pitching new ideas to prospective clients, working closely with planners and digital strategists to understand our clients' individual needs and present back strategies appropriate for their businesses.

During my time as Creative Director at Hive, I was an integral part in taking a creative department of 9 to a leading advertising agency scale, with a staff of around 40, with a broad base of clients across Europe, the UK and US.

Healthcare is a sector I fell into; one that can come with a stigma attached to it, however Hive felt very different from its competitors. Their single-minded proposition of placing patients at the heart of the strategic process, teamed with a deep understanding of professional insights, gave me the opportunity to help our dynamic and talented team create compelling and award-winning print and digital, patient-centric communications.

Career history:



Creative Director

Creative Director at a digital marketing agency in Richmond, building positive experiences for clients such as Gordon Ramsay, PwC and Royal Caribbean.


Hive Health Care

Creative Director

As one of 2 Creative Directors, we shaped and built a creative department of 9 to a major award wining advertising agency with a staff of 40 with a broad base of global pharmaceutical brands across UK, Europe and the US.

Design UK

Design UK

Creative Director

one of two Creative Directors and part of a 30+ team of highly motivated and strategic individuals. An impressive client Work including luxury retail brands Aquascutum, Hobbs & Jaeger as well as Bibendum, Galt, Virgin Media Business and New Look.

SOUK Communications

SOUK Communications

Art Director / Senior Designer

An integrated agency where I was responsible for the look and feel of the digital product, working across all types of digital media and online marketing campaigns. Clients included: Thorntons, Continental, The Mayfair Hotel & Haven.



Senior Designer

A digital communications agency specialising in strategy, web, brand and mobile. My primary focus was developing the visual identity, voice, IA, and development of the City & Guilds education site.



Digital Team Leader

A small digital team within the marketing agency working specifically on the design & development of Columbia Tristar film campaign sites, which included Spider-man, Blackhawk Down and Panic Room.


Grey Interactive

Digital Designer

As a digital designer I worked on a number of high profile clients, including Fiat, Alfa Romeo, Media Com and The Cartoon Network



Junior Designer & Pixel Monkey

Fresh out of university and having won the RSA Award for Design & Packaging the same year. I worked on John Lewis and Waitrose accounts in my first 2 years. My introduction into the 'art of tea making' began here...

What's special about me?


My family

They're a special bunch!

My partner, two children, cat & dog are everything to me and they certainly keep me on my toes.


A deep thinker

Taking time to take it all in

I'm still thinking what to write here...


On 2 wheels

I'm a bit of a bike nut!

You'll often find me glued to Eurosport most weekends. I ride a Triumph which is cool, but I'm no Steve McQueen. I love the freedom and convience a bike offers especially working in London.


A man's best friend

The latest addition to the family

Our black & tan 3 month old Chihuahua called 'Pongo'. More affectionatly known as death from below, if ankles are visible you're asking for trouble!


Just a big kid at heart

Getting creative at home

A huge fan of Disney's Cars my son collects the individual cars. Whilst decorating his bedroom I dusted down my vintage Scalextric track, mounted it to the wall and placed magnets underneath each car. he now has his own race every night.


I'm from Italian stock

and we love Nonna's cooking

It's a common misconception that all we eat is pasta. It's simply not true. I also like chicken & pasta, steak & pasta fish & pasta and salad & pasta. I have no idea where these assumptions come form.