Galt Toys - Moving the brand forwards
Project details:
Client: www.galttoys.com
Platform: Design UK - LavaSuite
The challenge:
A quiet and unassuming brand in the children's toy and education market, however take a closer look and you'll discover a huge range of GALT products everywhere, probably even in your own homes today.
The challenge was to bring the 'GALT' name and particularly their long standing heritage to the forefront of peoples minds, giving them a voice and presence in an already competitive children's educational market.
The approach:
We created and developed 'the GALT family'. In doing so we gave GALT a new, fresh, informative approach whilst communicating important facts to the various target audience age groups. These quirky cheeky chaps add humor, voice and provide important snippets of important information relating to their particular age groups.
Personal highlights:
Casting and keeping the cheeky monkeys occupied during the shoot