Ferinject - Global campaign brand book & guidelines
Project details:
Client: Vifor - Ferinject
Platform: Global brand book
Awards: PM award winner
The brief:
When patients are weighed down by the burden of iron deficiency/anemia, it can feel as if they are disengaged from life. And as they struggle to deal with fatigue and exhaustion, they lose the ability to keep up with everything continuing around them.
Being able to restore their energy and get them back to everyday life as quickly as possible will be something they eagerly receive.
Because following treatment with Ferinject their world awaits.
The brand book:
Sitting along side our global ad campaigns was a bespoke Ferinject brand book. It tells the story of our 9 month journey from initial discovery to final strategy and creative concept. It became a point of reference for the application across different markets, therapy indications and territories.