engage - For local government brand guidelines


Project details:

Client: PwC - engage

Platform: Brand guidelines


To create 'engage' brand guidelines and tone of voice for the first ever standalone brand proposition for PwC, and support the sell-in and delivery of a sector defining engagement strategy for their first cloud-based SaaS platform for local government.


We created a visual identity based upon the proposition of engagement; bringing local government and citizens together to deliver extraordinary outcomes.

We researched the market and developed the name, identity, look-and-feel and guidelines to create a unique brand personality.

We developed photography styles, language and brand tiers.

Brand tone of voice and hierarchy was developed and applied across all collateral.

We developed a series of outcome based videos/commercials to support the new brand launch.

Back to the work