engage - For local government

Ambisome

Project details:

Client: PwC - engage

Platform: New brand activation & initiative

Brief:

Create the first ever standalone brand proposition for PwC, and support the sell-in and delivery of a sector defining engagement strategy for their first cloud-based SaaS platform for local government.

Opportunity:

Providing multiple councils with an end-to-end digital transformation solution would create significant savings for their daily operations, as well as open up a new revenue stream for PwC.

Creative/solution:

We created a proposition based on engagement; bringing local government and citizens together to deliver extraordinary outcomes.

The new ‘engage’ brand combines function, an IP-strong business process platform, and an outcomes-focused emotional benefit for clients, their end customers, and society as a whole.

Outcomes:

We created a series of first-person videos to bring the proposition outcomes to life.

A secure microsite supported the sales journey, allowing CEO and CIO prospects to explore benefits and product features.

We researched the market and developed the name, identity, look-and-feel and guidelines to create a unique brand personality.

We developed a series of print advertising campaigns to drive awareness of the new government initiative.

Back to the work