Project details:

Client: Aviva

Platform: Multi-channel digital devices across all of their sectors


To develope a unique brand language for the Aviva business proposition covering Insurance, Pensions, and Healthcare. To redesign the Aviva Business solutions overview page inorder to reduce page bounce rate and increase visitor numbers to converting pages, using only existing content.


We applied user centred thinking and UX expertise to a design process that stripped everything back to basics, and rebuilt the design on best practice principles.


We designed a web page that used full screen imagery partnered with clear brand messaging, answering the key question of “Why Aviva?”.

The page then presented the user with the three main product categories in a simple and easy to understand format, supplemented with a tiled matrix of information, advice, sub-products, and news.

Back to the work